A team of experts at your service

ServTrans offers uncommon expertise through real-world knowledge of industry trends and information. Our team has more than 120 years of combined experience—at executive management levels—in all aspects of creating customer success.

We work collaboratively with you, your in-house resources, and your trusted advisors to deliver business value to you and, ultimately, to your customers.

Doug Morse, Chief Inspiration Officer, ServTransDoug Morse ‒ Founder / Chief Inspiration Officer

Prior to starting his company in late 2007, Doug was Vice President of Customer Experience and Strategic Planning for Global Customer Services at the Oracle Corporation. Doug has spent over 35 years developing customer focused service strategies and solutions for companies in high tech, medical equipment and telecom including over 18 years at IBM where he helped their transition to a services orientation. He has been a consultant to Fortune 500 companies guiding efforts to build highly profitable and customer focused global service organizations. Douglas is a change master and expert on how to enable and execute complex strategic programs.

Douglas is the creator of the Service Oriented Enterprise / Powered by Customers™,  new business innovation model. Servtrans was founded on the principles of innovation and customer success. He was the second only recipient of the D.F. Blumberg Service Innovation Award in 2007 honoring his contribution to service innovation. Douglas is well connected with leading universities and global  research facilities to enable practical application of new service research, models and technology as well as training future leaders for the services industry.

Wilts Alexander, Group Partner, ServTransWilts Alexander ‒ Group Partner

A seasoned organizational development consultant, he has extensive experience in strategic planning and organizational change across industries and business functions. He focuses on providing leadership and expertise to help companies navigate the complex organizational and human resource challenges they will encounter when embarking on business transformation. He creates and coaches highly effective organizations, resulting in increased capabilities, higher levels of performance, and the ability to compete in a dynamic marketplace. Before joining ServTrans, Wilts Alexander served as president of Alexander, Scott and Associates for 32 years.